Marketing leader with a track record of driving revenue and scaling growth through full-stack digital marketing, AI automation, and CRM optimization. I have managed $70K+ monthly ad budgets, scaling revenue from $0 to $40K MRR in four months, and built high-performance teams to execute paid media strategies across B2B and B2C.

My expertise lies in optimizing customer acquisition, improving conversion rates, and developing AI-driven workflows that reduce costs and increase efficiency. I specialize in customer retention strategies that boost LTV and reduce churn, ensuring long-term profitability.

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Download resume:

Tyler_Olson_Resume.pdf

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Book a time with me: Calendly Tyler Olson

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Location: Grosse Pointe Woods, Michigan

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<aside> <img src="attachment:3d3c6fbe-75a0-4900-8c7e-84d38f9be9cd:317750_linkedin_icon.png" alt="attachment:3d3c6fbe-75a0-4900-8c7e-84d38f9be9cd:317750_linkedin_icon.png" width="40px" /> LinkedIn

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<aside> ✉️ [email protected]

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<aside> 📝 Specialties

• Industries: B2B Tech, SaaS, Ecom, DTC
• Company stage: Pre-IPO startups, SMBs, Venture-Backed Startups
• Tools: Notion, Google Suite, Slack, HubSpot, Instantly, Apollo, Pipedrive, Squarespace, SEMrush, Google Analytics, Hootsuite, Meta Business Suite, ChatGPT API, PhantomBuster, Zapier, Make, BigSpy, Canva, Figma </aside>

<aside> 💬 Professional recommendations (LinkedIn)

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Additional Recommendations

Cody McLain (Founder of SupportNinja.com) - Recommendation For Tyler Olson.pdf

Sandra West (CEO of Bellastrega) - Recommendation For Tyler Olson.pdf

Sylvan Kills (Fractional CMO) - Recommendation for Tyler Olson.pdf

🧠 Relevant Skills

• Developing strategic marketing plans with executive stakeholder engagement

• Managing full-funnel marketing campaigns (paid ads, outbound, content, and email) to drive customer acquisition, retention, and revenue.

• Crafting company-wide and product-specific messaging, ICP definitions, and lifecycle strategies to optimize engagement.

• Creating and executing ABM strategies, including targeted outreach and personalized campaigns that accelerate B2B growth

• Using AI to streamline operations with tools like HubSpot, Apollo, ChatGPT, Make, and Zapier to enhance efficiency and lead nurturing.

• Ability to navigate extremely chaotic environments on tight timelines.

• Experience planning and executing regional events, partnerships, and influencer-led activations to build brand presence and engagement.

💼 Work Experience

Partner at SK Growth Partners

November 2022 - Current

<aside> 📌 **Sylvan Kills and I founded our digital marketing and business development agency after collaborating successfully on numerous previous projects. Leveraging Sylvan’s extensive 20-year experience as a fractional CMO and my hands-on expertise in marketing execution and business development, we offer clients comprehensive marketing ecosystem solutions. Recognizing the evolving landscape and diminishing reliance on traditional agency models, we specialize in designing, building, and launching complete marketing infrastructures, followed by training and onboarding internal teams to sustain ongoing operations independently. While we serve businesses of all sizes and industries, our recent clientele predominantly comprises mid-sized B2B SaaS companies seeking scalable, in-house marketing solutions.**

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• Team Building & Training: Build, train, and onboard in-house marketing teams for clients, empowering them to seamlessly take over comprehensive marketing operations previously managed externally.
• Market Entry & Expansion: Identify new entry points into untapped markets, leveraging innovative growth strategies to expand clients’ reach and accelerate revenue growth.
• Campaign & SEO Optimization: Perform deep audits and optimizations on legacy marketing campaigns and SEO initiatives, revitalizing performance and maximizing ROI based on data-driven insights.
• Automation & Funnel Efficiency: Implement sophisticated automation tools and workflows to streamline marketing funnels, enabling efficient scalability and allowing rapid focus shifts toward new growth opportunities.
• Strategic Marketing Infrastructure Development: Design and build complete marketing ecosystems tailored for diverse industries and business sizes, ensuring each client has a scalable, sustainable foundation for long-term success.

Growth Marketing Manager at Astronomic (Freelance)

December 2022 - January 2025

<aside> 📌 At Astronomic, I led growth marketing and demand generation across our portfolio of companies, launching integrated campaigns that combined targeted digital ads, email marketing, and influencer partnerships. I developed strategies that tripled our event footprint from hosting weekly events in Austin to weekly events nationwide, significantly increasing both revenue and brand recognition. I also streamlined marketing operations by automating key tasks with AI and integrating tools like HubSpot, Notion, and Apollo to improve efficiency and client results.

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• Team Leadership & Process Automation: Worked hands-on during initial campaign launches, then transitioned day-to-day execution to offshore teams through detailed SOPs and training. Managed teams of VAs across multiple functions including paid media, email marketing, social media, and content creation, streamlining marketing operations, and freeing internal resources for strategic initiatives.
• Segmented Testimonial Marketing: Successfully converted interested prospects into clients by segmenting leads based on their specific pain points, then leveraging testimonials tailored to directly address those issues. This targeted approach significantly improved conversion rates by aligning client needs with credible social proof.